About Me

Academic Qualifications

1. Masters in Business Administration (MBA), UiTM, 2003

Working Experiences

Courses Taught

1. BITD216 - Industrial Training
2. ENDB323 - Franchising
3. ENDB343 - IP & Technological Innovation
4. ENDB353 - Strategic Entrepreneurship
5. ENDB363 - Applied Entrepreneurship Research
6. ENDB373 - Issues In Malaysian Entrepreneurship
7. EVMB133 - E-Business
8. EVMB314 - Creativity and Innovation
9. EVMB324 - Strategic Entrepreneurship
10. EVMB354 - Innovation Management
11. EVMB373 - Coaching & Consultancy for Entrepreneurship
12. ITFB304 - Industrial Training
13. ITHB304 - Industrial Training
14. MAEB334 - International Marketing
15. MARB123 - Principles of Marketing
16. MARB214 - Consumer and Buyer Behaviour
17. MARB313 - Product and Brand Management
18. MARB324 - Strategic Marketing
19. MARB334 - Issues of Marketing in Malaysia
20. MARB373 - Strategic Marketing
21. MARB383 - Marketing Project
22. MGMB243 - Marketing and Human Resources Management
23. MGTD123 - Introduction to Business
24. MGTD224 - Management Practice
25. MGTD233 - Business Communication
26. MGTF013 - Introduction to Business Management
27. MKEB333 - International Marketing
28. MKGB113 - Principles of Marketing
29. MKGB313 - Product Management
30. MKGB353 - Service Marketing
31. MKGB373 - Applied Marketing Research
32. MKGB383 - Issues of Marketing in Malaysia
33. MKGD213 - Marketing Management
34. MKLB113 - Principles of Marketing
35. MKLB224 - Consumer and Buyer Behaviour
36. MKLB254 - Logistics and Channel Management
37. MKLB284 - Issues in Marketing
38. MKLB314 - Product and Brand Management
39. MKLB316 - Product and Brand Management
40. MKLB324 - Service Marketing
41. MKTB213 - Principles of Marketing
42. MKTB223 - Marketing: Planning & Analysis
43. MKTB353 - Marketing Channels Management
44. MKTB383 - Business to Business Marketing
45. MKTB433 - Product Management
46. MKTB463 - Services Marketing
47. MKTD213 - Principles of Marketing
48. MKTD223 - Marketing Management
49. MKTF013 - Principles of Marketing
50. PMSB113 - Principles of Marketing
51. PMSB323 - Marketing Channels Management
52. PMSB343 - Business-to-Business Marketing
53. PMSB353 - Product Management
54. PMSB383 - Marketing Decisions Support System
55. PMSB393 - Services Marketing
56. PNGB233 - Organisational Behaviour

Professional Bodies

Research Projects

Publications

1. Mahiah Bte. Said, Fadzilah Bte Embong, Azlina Bte. Abdullah; The Empirical Study Of Sms Advertising Intrusiveness Dimensions And Its Impact On The Consumer Perception And Buying Behavior, ; 12Th Malaysian Consumer And Family Economics Association (Macfea) Seminar; Volume :none, Issue No :none, Article ID :none, Page Start :1, Page End :15, ISSN :none; 12 Aug 2008; Conference Proceeding; None
2. Mahiah Bte. Said, Khairul Nizam Bin Surbaini, Fadzilah Bte Embong, Mohd Anuar Awang Idris; The Empirical Study On The Determinants Of Moslem Consumers To Purchase Halal Products.; Jurnal Manajemen & Bisnis, Universitas Surabaya; ISSN 1412-3789,Vol.9, No. 1, March 2010, pp 45-58; 01 Mar 2010; Journal; None
3. Fadzilah Bte Embong; Islamic Medical Tourism In Malaysia; Proceedings Of National Symposium And Exhibition On Business And Accounting (Nseba) 2013; ISBN 978-983-42982-5-8; 19 Jun 2013; Conference Proceeding; None
4. Shahrul Nizam Salahudin, Suzaida Bte. Bakar, Zaifudin Bin Zainol, Aerni Binti Isa, Fadzilah Bte Embong; Customer Satisfaction Index – Self Meter Reading; Tnb Distribution Technical Report; Type :Technical Reports,Source Name :Customer Satisfaction Index – Self Meter Reading, Volume :1, Issue No :1, Article ID :none, Page Start :1, Page End : 50, ISSN :none, Publisher :TNB Distribution; 01 Aug 2014; Other; None
5. Hamiza Bte Jamaludin, Fadzilah Bte Embong; Green Marketing Strategies: A Study Of Customers' Purchase Intention Towards Green Product; 3Rd International Conference On Accounting, Business And Economics; e-ISBN 978-967-0524-62-7; 26 Aug 2014; Conference Proceeding; None
6. Siti Sarah Bt Wan Latif, Fadzilah Bte Embong, Khairul Nizam Bin Surbaini, Zuraini Bte Abdullah Zawawi; Smart Shopping Asistance; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Source Name :-, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :ISBN978-983-42982-9-6; 01 Mar 2017; Other; None
7. Siti Sarah Bt Wan Latif, Fadzilah Bte Embong, Maizatul Akmar Binti Mohd Rasli, ZURINA BINTI ISMAIL; Smart Internship System (Sis); International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Source Name :-, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :ISBN:978-983-42982-9-6; 01 Mar 2017; Other; None
8. Siti Sarah Bt Wan Latif, Fadzilah Bte Embong, Zuraini Bte Abdullah Zawawi, Khairul Nizam Bin Surbaini; Live Chat Waze; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Source Name :-, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :ISBN:978-983-42982-9-6; 02 Mar 2017; Other; None
9. Abdul Rahman Bin Zahari, Elinda Binti Esa, Fadzilah Bte Embong; University Enrolment Intentions From Students' Viewpoint; 8Th International Economics & Business Management Conference 2017 ; Source Name :0, Volume :0, Issue No :0, Article ID :0, Page Start :0, Page End : 0, ISSN :23571330; 28 Nov 2017; Other; None
10. Abdul Rahman Bin Zahari, Elinda Binti Esa, Fadzilah Bte Embong; University Enrolment Intentions From Students’ Viewpoint; The European Proceedings OfSocial & Behavioural Sciences; Volume :XLIV, Issue No :91, Article ID :https://dx.doi.org/10.15405/epsbs.2018.07.02.91, Page Start :867, Page End :876, ISSN :2357-1330; 31 Jul 2018; Journal; ISI
11. Maizatul Akmar Binti Mohd Rasli, Fadhilah Bte. Abdul Ghani, Nurul Huda Binti Ahmad Razali, Siti Fara Fadila Binti Abd. Razak, Mohd Zulkeflee B. Abd Razak, Fadzilah Bte Embong; Does Soft Skills Really Matter?; 9Th International Economics And Business Management Conference ; Volume :100, Issue No :-, Article ID :https://doi.org/10.15405/epsbs.2020.12.05.46, Page Start :427, Page End :435, ISSN :2357-1330; 02 Dec 2020; Conference Proceeding; ISI
12. Maizatul Akmar Binti Mohd Rasli, Fadhilah Bte. Abdul Ghani, Nurul Huda Binti Ahmad Razali, Siti Fara Fadila Binti Abd. Razak, Mohd Zulkeflee B. Abd Razak, Fadzilah Bte Embong; Do Soft Skills Really Matter?; European Proceedings Of Social And Behavioural Sciences Epsbs; ; 30 Dec 2020; Conference Proceeding; ISI